Recorded Webinar: Protecting Reputation and Brand on Social Media for Charities and NFPs

The viability and value of charities and NFPs lies very much in their public standing and good reputation, and in the face of increasing competition for both government and private support, organisations need to effectively manage the promotion and protection of their standing in the community. Moving to an on-line presence has added significant risk to brand management, and this session will explore the steps your organisation should be taking to manage the common risks of social media presence, including:

• The decision to use social media - what the Board and senior management need to know and plan for

• Controlling your social media presence - delegating authority and management within the organisation
• Signing up - what to look for in contracts and arrangements with social media providers:

• control over your page
• ability to monitor and block unwanted activity and comments
• prohibited conduct and other restrictive terms and conditions

• What should be in your social media policy?
  • managing “fake news” or customer posts and other reputational harms - what actions are available?
• Protecting intellectual property - trademarks and copyright basics explained
• Managing privacy and confidentiality online