Recorded Webinar: Reputation and Standing in a Competitive Schools Market

In an increasingly competitive market, the brand, reputation and intellectual capital of an institution take on significant importance. In light of this, the protection of a school’s assets and their educational product is vital to their reputation and obtaining a competitive edge.

This session will explore legal mechanisms and methods schools should employ to protect their brand.

This will include discussions about:

• Identifying the “assets” that schools should be protecting
• How schools can manage and use their intellectual property
• Ensuring schools protect their educational products such as curriculum materials and teaching resources in order to maintain exclusivity and thus build a strong and competitive reputation
• How schools can ensure they own their materials
• Using registered trade marks and other mechanisms to protect your brand (including emblems and logos)
• Taking control of your social media presence – tips and traps
• The importance of social media policies

Sharon would like to make her webinar presentation as interactive as possible and welcomes questions and comments so that you can get the most out of the session. If you are unable to attend the live webinar, please email your webinar questions to [email protected] at least 48 hours prior to the day of the webinar.