Close
My Cart (0 items)

Login to TEN

Privacy Policy
Return
My Cart (0 items)
99637
Recorded Webinars

Recorded Webinar: Countering the Counterfeiters: Strategies for Brand Protection

The cost to brand owners of counterfeit goods can be significant in many ways, from lost profits to damaged reputation and loss of confidence of stakeholders. This session will examine proactive and practical strategies available to businesses and intellectual property rights hold

Date/Time

About the Webinar

The cost to brand owners of counterfeit goods can be significant in many ways, from lost profits to damaged reputation and loss of confidence of stakeholders. This session will examine proactive and practical strategies available to businesses and intellectual property rights holders to protect their brands and investment from unscrupulous counterfeiters, including:

  • Whose responsibility is brand protection?
  • Key steps to monitoring brand infringement activity
  • Why overseas registration needs consideration
  • The impact of IP Australia’s Smart Trade Mark initiative
  • The pro’s and con’s of taking infringement action
  • When is criminal prosecution an option? The role of the Australian Border Force
  • Recent cases

Presented By

Mark Metzeling
Principal Lawyer, Macpherson Kelley Brisbane, QLD

Mark’s career began with an Applied Science Biochemistry degree before his move into intellectual property law. His scientific background honed his attention to detail and curiosity that now helps him achieve great results for his clients. It also enables him to understand, communicate and innovate with clients in the information, communications and technology, manufacturing, life sciences, pharmaceutical and medical industries.

Recognised as a leading lawyer in the Australian intellectual property and trade mark landscape, Mark’s clients vary from start-ups to national subsidiaries of global corporations.

Mark advises on the searching, availability and registrability of new trade marks and designs. He is dedicated to securing the registration of Australian, New Zealand and international trade mark and designs applications and has significant experience in commercialising, policing and enforcing all intellectual property rights, both nationally and internationally.

Mark has a Masters of Intellectual Property Law and is registered as a trade marks attorney in Australia and New Zealand.

Who Should Attend?

This webinar is suitable for commercial lawyers and intellectual property lawyers – Australia wide. This webinar is for practitioners with some knowledge in this area and looking to improve their knowledge.

CPD Information

Lawyers can claim up to 1 CPD unit/point – substantive law. This webinar has been designed to run for 1 hour.

WA lawyers – Please note that TEN is unable to verify your completion of recorded webinars to the Legal Practice Board of WA. TEN is an accredited provider.

Enquiries/Assistance

If you need assistance or have an enquiry, please do not hesitate to contact our Webinar Coordinator, Lisa Tran on (03) 8601 7709 or email: [email protected]

Go to top