Recorded Webinar: Standing Out in the Crowd - Tips and Traps for Trade Mark Registration

In the race to distinguish goods and services in competitive markets, providers will seek to create and register a trade mark to afford their business a unique logo or name and associated protection. But just how easy is it to register a trade mark and what are the consequences of a failure to get a mark registered? This session will provide a deep dive into the law of trade marks and what practitioners need to advise their clients, including:

• What is a trade mark? Key elements and why a business name registration may not be enough
• An overview of trade mark registration in Australia
• Is there a legal obligation to register a trade mark?
• What are the benefits of registration?
• When should a trade mark application be made and who can make it?
• Doing the due diligence and avoiding infringing the rights of third parties in trade mark creation, selection and use
• When can IP Australia object to a trade mark
• Recent cases